Support material of a business plan

If the business case serves as a repository for the details of the opportunity, then you want to include all supporting documents regardless of whether the reviewing audience will utilize them. Be sure to also include relevant information in the appendix of your business plan. A confidentiality statement is a good way to remind people that the content you are sharing should not be distributed or discussed beyond the agreed parties. Add this to your Read Later list? How to address supporting documentation in your business analysis The amount of detail that you include in a business case is primarily driven by the audience of the business case. Of course, you do not have to include an appendix in your business plan. In general, here are some of the documents you might think to include in your business plan appendix: Charts, graphs, or tables that supplement information from other sections of your business plan Any agreements or contracts that you have with clients or vendors Licenses, permits, patents and trademark documentation Product illustrations or product packaging samples Marketing materials Resumes for each of your executive team members Contracts and supporting documents for anything else Building permit and equipment lease documentation Contact information for attorneys, accountants, advisors, and so on Credit history Detailed market studies Business plan appendix best practices If your appendix runs more than a few pages long, or contains a variety of documents, you may want to consider adding a separate table of contents. However, you should make the readers aware of all potential implications that may impact their decision. Too much information can be distracting and exhausting. Did you have a similar improved process that readers can refer to, or did you guess using some other reference point? Unlike [primary alternative or current situation], this solution [statement of primary differentiation]. All information within the appendix should be supplementary. Which risks to document depends on their likelihood and the potential impact the occurrence of such risks would have on the business case. Description of the business—more comprehensive description of the venture including a brief history of the company and industry as well as the value to consumers. Financial forecasting—all of the important financial statements need to be included: income statement, balance sheet, cash flow I.

All sections in the business plan format are interrelated, and cannot be written in isolation. However, if your supporting document or appendix section is large, consider adding a content list at the beginning to help the reader to locate quickly the document in question.

contents of a business plan

Marketing—two major parts are in this section: the research and analysis identifies the target market and trends; the marketing plan discusses market strategy, pricing, advertising, and sales.

The types of supporting materials include the following: Problem statement: The executive summary and mission statement discuss the problem, but they may not include all components of a fully defined problem statement.

supporting documents example

Again, you can find detailed information about building a solution statement, but the general structure is this: For [name of the target customer] who [statement of the need or opportunity], the or a [solution or product name] that [statement of the key benefit or the compelling reason to do business with].

The Business Plan Appendix To allow business owners to share imperative information, the writer should make reference throughout the body of the plan to supporting documentation housed elsewhere in the plan. By Kupe Kupersmith, Paul Mulvey, Kate McGoey The details section of a business case provides all the supporting documentation and diagrams for the recommendation that results from your business analysis.

Some of the contents will have different names and be presented in a different order but almost any business plan will cover these broad areas: Business Plan Format Contents Table of Contents Your contents page should be the very last thing you write to ensure that all the page numbers are correct. The types of supporting materials include the following: Problem statement: The executive summary and mission statement discuss the problem, but they may not include all components of a fully defined problem statement. The appendix of a business plan is the place to include any additional documents that you want to use to give your reader a feel for your product, marketing, services and so on. Research, design, and development—includes developmental and technical research leading to the design of the product E. Executive summary—short description of the venture with emphasis on the unique characteristics and important aspects. Never leave out known risks that may have a significant impact just to win approval. Which risks to document depends on their likelihood and the potential impact the occurrence of such risks would have on the business case. If the answer is no, you may need to do some rethinking. The best option is to write the plan yourself as you know your business best. Keep it short. The technology to be used will continue to be available and supported by its manufacturer. The skills required are available in the marketplace at the cost estimated. Marketing—two major parts are in this section: the research and analysis identifies the target market and trends; the marketing plan discusses market strategy, pricing, advertising, and sales. Harvest strategy—this segment projects a long-term plan for how the entrepreneur s will benefit from the success of the venture J.

Milestone schedule—determines the objectives and their deadlines A. Your research will help you in putting the business plan together as it will give you an understanding of the dynamics and forces affecting the industry.

support material of a business plan

All information within the appendix should be supplementary. What to Include in Your Business Plan Before you physically start writing your business plan, you need to spend some time doing in-depth research into your industry and market.

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Supporting Documents in Your Business Plan