All sections in the business plan format are interrelated, and cannot be written in isolation. However, if your supporting document or appendix section is large, consider adding a content list at the beginning to help the reader to locate quickly the document in question.
Marketing—two major parts are in this section: the research and analysis identifies the target market and trends; the marketing plan discusses market strategy, pricing, advertising, and sales.
The types of supporting materials include the following: Problem statement: The executive summary and mission statement discuss the problem, but they may not include all components of a fully defined problem statement.
Again, you can find detailed information about building a solution statement, but the general structure is this: For [name of the target customer] who [statement of the need or opportunity], the or a [solution or product name] that [statement of the key benefit or the compelling reason to do business with].
The Business Plan Appendix To allow business owners to share imperative information, the writer should make reference throughout the body of the plan to supporting documentation housed elsewhere in the plan. By Kupe Kupersmith, Paul Mulvey, Kate McGoey The details section of a business case provides all the supporting documentation and diagrams for the recommendation that results from your business analysis.Some of the contents will have different names and be presented in a different order but almost any business plan will cover these broad areas: Business Plan Format Contents Table of Contents Your contents page should be the very last thing you write to ensure that all the page numbers are correct. The types of supporting materials include the following: Problem statement: The executive summary and mission statement discuss the problem, but they may not include all components of a fully defined problem statement. The appendix of a business plan is the place to include any additional documents that you want to use to give your reader a feel for your product, marketing, services and so on. Research, design, and development—includes developmental and technical research leading to the design of the product E. Executive summary—short description of the venture with emphasis on the unique characteristics and important aspects. Never leave out known risks that may have a significant impact just to win approval. Which risks to document depends on their likelihood and the potential impact the occurrence of such risks would have on the business case. If the answer is no, you may need to do some rethinking. The best option is to write the plan yourself as you know your business best. Keep it short. The technology to be used will continue to be available and supported by its manufacturer. The skills required are available in the marketplace at the cost estimated. Marketing—two major parts are in this section: the research and analysis identifies the target market and trends; the marketing plan discusses market strategy, pricing, advertising, and sales. Harvest strategy—this segment projects a long-term plan for how the entrepreneur s will benefit from the success of the venture J.
Milestone schedule—determines the objectives and their deadlines A. Your research will help you in putting the business plan together as it will give you an understanding of the dynamics and forces affecting the industry.
All information within the appendix should be supplementary. What to Include in Your Business Plan Before you physically start writing your business plan, you need to spend some time doing in-depth research into your industry and market.