Sales and Marketing. Likewise, feel free to use my proven business plan template to complete your business plan. Purpose of Business Plan Before drafting a business plan it is important to understand why this document is so important to the success of your business. Read More. Company and management summary This section is an overview of who you are.
Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date.
Formatting on heads and subheads must be consistent. Financials Both past financial data as well as prospective financial data will be required by potential lenders. The reason this section gets so much attention is that it might be the only section the reader looks at when making a decision to go forward or stop.
Market Analysis Include in this section a description of the industry, information on your target market, evaluation of your competition and market test results. Listen to Tim Berry discuss lean business planning:.
The same statements should be prepared with forecasted data for the next five years. For each of the five marketing steps, note the cost to implement which, when totaled, becomes your marketing budgetif the items can be completed by you alone or whether you will need assistance, and the sales expectations which when added together, become the sales forecast.
Proprietary and confidential information may be part of the appendix and as such should not be easily accessed by all individuals requesting your business plan.